In the Spring of 2009 – I will be officially launching “The Vyne Group” or Vyne™ an Agency dedicated to helping Celebrities maintain and grow Social Media Channels to connect with their audiences in organic new ways. Celebrities have built websites, some have even started blogs, however; there are very few that have really entered into the “Social Space”. This could be due largely to the “transparent” nature of Social Media – however; our theory is that – with a well defined Online Reputation Management strategy in place – Celebs will not only take a greater deal of control over the media perpetuated about and around them online – BUT they will actively be able to connect with their fan base in a creative new way.
Over the weekend – the Vyne™ team took a leap of faith and decided to launch the Official (un-official) Tyler Perry Fan Twitter Page. We did this for two reasons…
1. From a Online reputation management standpoint – we quickly realized that Tyler Perry was not in ownership of his Twitter domain (http://www.twitter.com/tylerperry) and being BIG TIME Tyler Perry Fans we would not want the “Michael Jackson Twitter Effect” happening to him… Get the details here.. http://www.twitter.com/michaeljackson – NOT GOOD
2. We realized that there is huge leverage that we could gain by helping someone that we are Fans of – by forwarding people to Tyler Perry’s official website and keeping his Fans connected to the relevant Tyler Perry information found online…
All in all – We are pretty excited about what we are seeing with the Tyler Perry Twitter account. There are many of his Fans on Twitter and Connecting with him Organically – We are hoping that the Fans start to create a demand for Tyler Perry to exude his own voice, and to become active on his own behalf. This is our hope as well… What are we getting out of this? The satisfaction that we helped someone that we admire start a trend that we feel will change how we all connect with Celebrities.
NOTE TO THE TEAM AT TYLER PERRY: Our goals is simple. To help. We will faithfully update your Twitter profile with all of the wonderful things that you are doing in the industry. We are indeed taking your advice – We are “actively dreaming” in hopes that one day – The Vyne Group will become THE OFFICIAL Social Media Strategy team that will help you connect with your Fans. They want to connect with you – connect with them.
For more information about The Vyne Group email me at:
vincent@thevynegroup.com
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